LinkedIn is more than a digital CV. It’s a space where visibility, authority, and relationships are built through consistent, strategic actions. Many professionals focus only on publishing posts, but the truth is that small, daily behaviours often deliver the greatest marketing impact.

Below are four proven tactics that can dramatically boost exposure, credibility, and engagement on LinkedIn—each explained step by step so you can start applying them today.

1. Elevate Your Comments into Conversations

It’s easy to click “like” and move on, but meaningful comments are what truly multiply your reach. By offering thoughtful input on other people’s posts, you position yourself as a contributor, not just a spectator.

How to do it

• Aim for a set number of meaningful comments per day—10 is realistic to begin with.
• Avoid one-word reactions. Instead, add context, share an example, or ask a question that encourages dialogue.
• Prioritise commenting on posts within your industry or niche. This ensures visibility with the right audience.
• Don’t overlook smaller creators; they often respond more quickly, which can open new professional relationships.

By shifting from passive “likes” to active, thoughtful comments, you create touchpoints that build credibility and expand your audience far beyond your direct connections.

2. Use Direct Messages to Spark Real Conversations

Public visibility is valuable, but private conversations are where trust is built. Direct messaging (DMs) can shorten the time it takes to develop meaningful relationships if handled with authenticity.

How to do it

• Personalise every message—reference a recent post, mutual interest, or shared challenge.
• Ask open-ended questions to encourage responses rather than ending the conversation with a statement.
• Use warm openers such as “We’ve been connected for a while…” to reduce pressure.
• Keep it professional but human; avoid templates or copy-paste messages.

The impact is clear: personalised outreach can generate replies, trigger online meetings, and even lead to opportunities that a public post alone would never achieve.

Think of DMs as a bridge—your content attracts attention, but your messages convert attention into opportunities.

3. Repurpose Content for Wider Reach

One of the most overlooked opportunities on LinkedIn is repurposing existing content. Even your best post is only seen by a fraction of your network. Repurposing allows you to resurface valuable ideas and deliver them in fresh formats.

How to do it

• Revisit your most engaged posts from the last 3–6 months.
• Transform them into new formats: turn a text post into a carousel, a carousel into a short video, or a comment thread into a poll.
• Update the hook or headline to make it timely and relevant.
• Spread these variations over weeks rather than releasing them back-to-back.

Each format interacts differently with LinkedIn’s algorithm, reaching new segments of your audience. What seems like repetition is actually amplification of your strongest ideas.

Repurposing is not recycling—it’s strategic multiplication. You give valuable insights a second life and ensure they reach the people who missed them the first time.

4. Harness the Power of Short, Native Video

Video humanises you in a way that text or images cannot. When used strategically, short, authentic videos establish trust quickly and showcase your expertise.

How to do it

• Keep each video between 45–90 seconds to maximise completion rates.
• Add captions, as many people watch without sound.
• Focus each video on answering one clear question or sharing a single actionable tip.
• Upload videos directly to LinkedIn rather than linking to an external site—this ensures stronger reach.

A few short, well-structured videos can significantly boost profile visits, connection requests, and engagement with your content.

Video works because it’s personal, accessible, and memorable. Use it to strengthen your authority while making your audience feel more connected to you.

Putting It All Together

These four tactics—commenting, messaging, repurposing, and video—work best when combined. Comments grow your reach, messages deepen relationships, repurposed content keeps ideas alive, and video builds trust. Together, they create a cycle of visibility and connection that consistently increases your authority on LinkedIn.

Success on LinkedIn is not about posting more—it’s about engaging smarter. Every interaction is a chance to build credibility, spark conversation, and move closer to your business goals.